The power of loyalty : 10 essential steps to build a successful customer loyalty strategy
Roger L. Brooks
| Year of publication: |
2010
|
|---|---|
| Authors: | Brooks, Roger L. |
| Publisher: |
Irvine, Calif. : EP |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Erfolgsfaktor | Success factor | Konsumentenverhalten | Consumer behaviour | Unternehmenserfolg | Marketing | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 218 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-59918-393-0 ; 1-59918-393-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003937543