The power of nostalgia : age and preference for popular music
Callum Davies, Bill Page, Carl Driesener, Zac Anesbury, Song Yang, Johan Bruwer
| Year of publication: |
2022
|
|---|---|
| Authors: | Davies, Callum ; Page, Bill ; Driesener, Carl ; Anesbury, Zac ; Yang, Song ; Bruwer, Johan |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 4, p. 681-692
|
| Subject: | Consumer preferences | Music | Nostalgia | Two-lines test | Musik | Konsumentenverhalten | Consumer behaviour | Musikwirtschaft | Music industry | Präferenztheorie | Theory of preferences | Konsumentenpräferenzen |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-022-09626-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013454715