The power of online reviews : exploring information asymmetry and its impact on green product purchasing behavior
Ridho Bramulya Ikhsan, Yudi Fernando, Anderes Gui, Erick Fernando
| Year of publication: |
2024
|
|---|---|
| Authors: | Ikhsan, Ridho Bramulya ; Fernando, Yudi ; Gui, Anderes ; Fernando, Erick |
| Subject: | green products purchasing behavior | information asymmetry | online review quality | propensity to trust reviews | review adoption | Konsumentenverhalten | Consumer behaviour | Asymmetrische Information | Asymmetric information | Öko-Produkt | Sustainable product | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Produktqualität | Product quality | Vertrauen | Confidence | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.13050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014531756