The power of plain: Intensifying product experience with neutral aesthetic context
| Year of publication: |
2012
|
|---|---|
| Authors: | Honea, Heather ; Horsky, Sharon |
| Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 223-235
|
| Publisher: |
Springer |
| Subject: | Aesthetics | Packaging | Affect | Expectations |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010867848