The power of promoting healthy brands : familiarity in healthy product decision making
Year of publication: |
July-December 2015
|
---|---|
Authors: | Bui, M̃y ; Kemp, Elyria ; Hamilton, Mitchell |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 6, p. 739-759
|
Subject: | brand commitment | brand credibility | brand familiarity | brand quality | health food | health promotion | healthy brands | Gesundheit | Health | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Gesundheitsvorsorge | Preventive care |
-
Motoki, Kosuke, (2023)
-
Antecedents of green brand equity : an integrated approach
Pui Fong Ng, (2014)
-
Mathew, Veeva, (2012)
- More ...
-
Kemp, Elyria, (2020)
-
Eating their feelings : examining emotional eating in at-risk groups in the United States
Kemp, Elyria, (2011)
-
Healthy brands : establishing brand credibility, commitment and connection among consumers
Kemp, Elyria, (2011)
- More ...