The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Raluca M. Ursu
| Year of publication: |
July-August 2018
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| Authors: | Ursu, Raluca M. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 4, p. 530-552
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| Subject: | online consumer search | product rankings | sequential search model | endogeneity bias | online search intermediary | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory | Ranking-Verfahren | Ranking method | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Kaufentscheidung | Purchase decision | Informationskosten | Information costs | Online-Marketing | Internet marketing | Informationsverhalten | Information behaviour | Suchmaschine | Search engine |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011916541