The power of simplicity : processing fluency and the effects of olfactory cues on retail sales
Andreas Herrmann; Manja Zidansek; David E. Sprott; Eric R. Spangenberg
| Year of publication: |
2013
|
|---|---|
| Authors: | Herrmann, Andreas ; Zidansek, Manja ; Sprott, David E. ; Spangenberg, Eric R. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 1, p. 30-43
|
| Subject: | Ladengestaltung | Store design | Aromastoff | Flavour | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732747