The precursor role of cooperation, coordination, and relationship assets in a relationship model
Janice M. Payan (University of Northern Colorado, Greeley, Colorado, USA), Joe Hair (Marketing and Professional Sales, Cole College of Business, Kennesaw State University, Kennesaw, Georgia, USA), Göran Svensson (Management, Kristiania University College, Oslo, Norway), Svante Andersson and Gabriel Awuah (Business Administration School of Business, Engineering and Science, Halmstad University, Halmstad, Sweden)
| Year of publication: |
January-March 2016
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|---|---|
| Authors: | Payan, Janice M. ; Hair, Joseph F. ; Svensson, Göran ; Andersson, Svante ; Awuah, Gabriel B. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 23.2016, 1, p. 63-79
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| Subject: | commitment | cooperation | coordination | distributor-supplier relationships | relationship investments | satisfaction | trust | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Koordination | Coordination | Theorie | Theory | Unternehmenskooperation | Inter-firm cooperation | Soziale Beziehungen | Social relations | Kooperation | Cooperation | Kundenzufriedenheit | Customer satisfaction | Kooperatives Spiel | Cooperative game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2016.1148455 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011496548