The prediction-oriented middle ground between behaviorist and cognitivist consumer research
Doron Cohen, Ido Erev
| Year of publication: |
2024
|
|---|---|
| Authors: | Cohen, Doron J. ; Erev, Ido |
| Other Persons: | Janiszewski, Chris A. (contributor) ; Laran, Juliano (contributor) |
| Published in: |
Consumer psychology review. - Hoboken, NJ : Wiley, ISSN 2476-1281, ZDB-ID 2917720-0. - Vol. 7.2024, 1, p. 121-126
|
| Subject: | learned helplessness | operant conditioning | reliance on small samples | selection by the contingencies of reinforcement | underweighting of rare events |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/arcp.1091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014506014