The preference-driven Lead User Method for new product development
vorgelegt von Master of Science Alexander Sänn, geboren in Cottbus
| Year of publication: |
2015
|
|---|---|
| Authors: | Sänn, Alexander |
| Institutions: | Brandenburgische Technische Universität Cottbus-Senftenberg (degree granting) |
| Publisher: |
Cottbus |
| Subject: | Lead user | Produktentwicklung | New product development | Konsumentenpräferenzen | Consumer preferences | Deutschland | Germany | Lead User | Präferenz |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xi, 233 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature ; Fallstudie ; Case study |
| Language: | English |
| Thesis: | Dissertation, Brandenburgische Technische Universität Cottbus-Senftenberg, 2015 |
| Classification: | Fertigung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011504474