The presence of large Spanish companies in online social networks
Francisco José Martínez Lopez, Mercedes García Ordaz, Rocío Arteaga Sánchez, Alfonso Infante Moro
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Martínez-López, Francisco J. ; Garía Ordaz, Mercedes ; Arteaga Sánchez, Rocío ; Infante Moro, Alfonso |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 3.2015, 4, p. 171-186
|
| Subject: | online social networks | Spanish companies | information technology | Spanien | Spain | Social Web | Social web | Soziales Netzwerk | Social network | Informationstechnik | Information technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/jma.2015.15 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011436491