The price/acceptance funtion: perspectives of a pricing policy in European telecommunication markets

Success in innovation management of telecommunication products depends not only on sales, but also, and primarily so, on actual call times by subscribers (e.g. on their mobile phones). It is not only the purchase price that plays a major role for this type of service, but also call and rental charges...

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Year of publication:	2000
Authors:	Kollmann, Tobias
Institutions:	Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
Published in:	Universität Duisburg-Essen - Lehrstuhl für E-Business und E-Entrepreneurship - Veröffentlichungen European Journal of Innovation Management - Volume 3 - Number 1 - 2000 - pp. 7-14
Subject:	Innovation \| Preis \| Preispolitik \| pricing policy \| Verbraucherverhalten \| Telekommunikation \| telecommunication

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Extent:	390144 bytes 8 p. application/pdf
Type of publication:	Article
Language:	English
Classification:	Terms and pricing policy ; Consumer behaviour ; Media management ; Individual Articles ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005867830