The Price Consideration Model of Brand Choice
Year of publication: |
2007-08-18
|
---|---|
Authors: | Ching, Andrew ; Erdem, Tulin ; Keane, Michael |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Brand Choice | Purchase Incidence | Price Elasticity | Inter-purchase Spell |
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