The price elasticity of selective demand : a meta-analysis of econometric models of sales
Gerard J. Tellis
| Year of publication: |
1988
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|---|---|
| Authors: | Tellis, Gerard J. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 25.1988, 4, p. 331-341
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| Subject: | Marktforschung | Market research | Preiselastizität | Price elasticity | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001059790