The "pricing footprint" of country-of-origin : conceptualization and empirical assessment
Adamantios Diamantopoulos, Michela Matarazzo, Maria Gabriela Montanari, Anastasiya Petrychenko
| Year of publication: |
2021
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|---|---|
| Authors: | Diamantopoulos, Adamantios ; Matarazzo, Michela ; Montanari, Maria Gabriela ; Petrychenko, Anastasiya |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 135.2021, p. 749-757
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| Subject: | Pricing footprint | Price Sensitivity Meter | Country image | Consumer dispositions | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Preis | Price | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.07.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648015