The Principle of Purposefulness in the System Dynamics With the Approaches of Behavioral Economics

The article presents the theoretical definition of the purposefulness principle in the system dynamics, taking into account the approaches of behavioral economics, prospect theory and framing effect. There has analyzed the significance of the choice of subjects for dynamic systems under their control in terms of rational, emotional and cultural approaches. There has proved classification of systems depending on their behavior: reactive, inactive, proactivee and interactive, that allowing to formulate principles of purposeful systems.