The process of communicating customer value and its role in a competitive economy
Year of publication: |
2014
|
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Authors: | Czarniewski, Sławomir |
Published in: |
Economic and environmental studies : a journal for sustainable development ; E&ES. - Opole : [Verlag nicht ermittelbar], ISSN 2081-8319, ZDB-ID 2726232-7. - Vol. 14.2014, 3, p. 329-352
|
Subject: | value | competition | effectiveness | communication | market | Wettbewerb | Competition | Kundenwert | Customer value | Theorie | Theory |
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