The product management function in marketing : some behavioural aspects of decision taking
M. T. Cunningham and C. J. Clarke
| Year of publication: |
1975
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|---|---|
| Authors: | Cunningham, M. T. ; Clarke, C. J. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 9.1975, 2, p. 129-149
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| Subject: | Absatzpolitik |
| Type of publication: | Article |
|---|---|
| Notes: | mit dt. und franz. Zsfassung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002044657