The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth
Mohammad G. Nejad, Mehdi Amini, Daniel L. Sherrell
| Year of publication: |
September 2016
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| Authors: | Nejad, Mohammad G. ; Amini, Mehdi ; Sherrell, Daniel L. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 3, p. 656-673
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| Subject: | Negative word-of-mouth | Heterogeneity | Assortativity | Innovation diffusion | NPV of firm profits | Agent-based modeling and simulation | Virales Marketing | Viral marketing | Agentenbasierte Modellierung | Agent-based modeling | Simulation | Rentabilität | Profitability | Innovationsdiffusion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2015.11.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597018