The profit impact of the transaction-specific assets : a process model of adaptive marketing resources
Shenyu Li, Siva K. Balasubramanian and Peter T. L. Popkowski Leszczyc
| Year of publication: |
2014
|
|---|---|
| Authors: | Li, Shenyu ; Balasubramanian, Siva Kumar ; Leszczyc, Peter T. L. Popkowski |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 4, p. 316-327
|
| Subject: | asset specificity | resource-based view | marketing channel | mediation analysis | Ressourcenorientierter Ansatz | Resource-based view | Vertriebsweg | Distribution channel | Transaktionskosten | Transaction costs | Marketingmanagement | Marketing management | Theorie | Theory | Marketing | Rentabilität | Profitability |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387294