The progression of brand orientation literature in twenty years : a systematic literature review
Year of publication: |
November 2016
|
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Authors: | Anees-ur-Rehman, Muhammad ; Wong, Ho Yin ; Hossain, Mokter |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 6, p. 612-630
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Subject: | brand orientation | brand oriented | systematic literature review | brand management | Marketingmanagement | Marketing management | USA | United States | Markenführung | Brand management | Bibliometrie | Bibliometrics |
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