The promise of social marketing : a powerful tool for changing the world for good

From commercial to socially responsible marketing -- Precursors and the development of SM -- Philosophical considerations associated with SM -- Mapping the field of social marketing -- The psycho-social dimension of behaviour -- The socio-economic dimension of behaviour -- The marketing dimension: leading SM projects strategically -- Methodological tools for changing the world -- The application of social marketing: an illustration -- The way forward - the promise