The psychological and behavioral consequences of customer empowerment in new product development : Situational framework, review, and research agenda
Lukas Maier, Christian V. Baccarella
| Year of publication: |
2025
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|---|---|
| Authors: | Maier, Lukas ; Baccarella, Christian V. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 42.2025, 1, p. 220-252
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| Subject: | consumer behavior | customer empowerment | literature review | open innovation | psychology | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Open Innovation | Open innovation | Innovationsmanagement | Innovation management | Psychologie | Psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12734 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373421