The psychology of corporate social responsibility : strategic implications
Year of publication: |
March/April 2016
|
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Authors: | Moratis, Lars |
Published in: |
Global business and organizational excellence : a review of research & best practices. - Hoboken, NJ : Wiley, ISSN 1932-2054, ZDB-ID 2272974-4. - Vol. 35.2015/2016, 3, p. 37-43
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Glaubwürdigkeit | Credibility | Cause-Related Marketing | Cause-related marketing | Austauschtheorie | Social exchange theory | Strategisches Management | Strategic management |
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