The Purple Ocean : revisiting the Blue Ocean strategy
Year of publication: |
2021
|
---|---|
Authors: | Scarlat, Cezar ; Panduru, Dan-Andrei |
Published in: |
Journal of Eastern Europe research in business & economics : JEERBE. - Norristown, Pa. : IBIMA Publ., ISSN 2169-0367, ZDB-ID 2648300-2. - Vol. 2021.2021, Art.-No. 165416, p. 1-11
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Subject: | Blue Ocean | Purple Ocean | Strategic Thinking | Strategic Management | Strategisches Management | Strategic management | Meeresnutzung | Ocean use |
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