The push, pull, and mooring effects toward switching intention to halal cosmetic products
Hasan Al-Banna and Syayyidah Maftuhatul Jannah
| Year of publication: |
2023
|
|---|---|
| Authors: | Al-Banna, Hasan ; Jannah, Syayyidah Maftuhatul |
| Subject: | Halal cosmetics | Halal market | Islamic marketing | Push-pull-mooring | Switching intention behavior | The Muslim consumer | The Muslim consumption pattern | Konsumentenverhalten | Consumer behaviour | Islam | Islamisch | Islamic | Muslime | Muslims | Islamische Staaten | Islamic countries | Kosmetik | Cosmetics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-12-2021-0392 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014362541