The quality improvement customers didn't want
Dawn Iacobucci
| Year of publication: |
2008
|
|---|---|
| Authors: | Iacobucci, Dawn |
| Published in: |
Marketing through minefields. - Boston, Mass. : Harvard Business Press, ISBN 1-4221-9992-4. - 2008, p. 121-160
|
| Subject: | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Innovation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003813888