The quality of case studies on new product development : state of the art and future prospects
Jinfeng Wang, Luyao Zhang, Kuo-Yi Lin and Lijie Feng
| Year of publication: |
2023
|
|---|---|
| Authors: | Wang, Jinfeng ; Zhang, Luyao ; Lin, Kuo-Yi ; Feng, Lijie |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 7, p. 1447-1464
|
| Subject: | Business and industrial marketing | Case study | Evaluation framework | New product development | Produktentwicklung | B-to-B-Marketing | Business-to-business marketing | Innovationsmanagement | Innovation management | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-12-2020-0556 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314130