The Quest for Authenticity in Consumption: Consumers' Purposive Choice of Authentic Cues to Shape Experienced Outcomes
| Year of publication: |
2010
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|---|---|
| Authors: | Shen, Hao ; Jiang, Yuwei ; Adaval, Rashmi |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2010, 5, p. 838-857
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