The quest for competitive, business and marketing intelligence : A country comparison of current practices

Purpose – Seeks to examine three empirical studies carried out in Canada, the UK and Europe with comparisons drawn on their approach and findings. Design/methodology/approach – The studies were compared using a framework, developed by the authors, along four central elements and two influencing drivers. Findings – Little measurement consistency or output value was evident. The current focus on isolated studies, carried out at a macro level, is discouraged. Practical implications – Future studies need greater rigour, and consequently might be of more value to academics and practitioners. Originality/value – The lack of research consistency is highlighted. Recommendations are made for stronger adhesion with other disciplines to develop a robust research agenda.