The Quick Card system

Notes the concern that the launch of a new technological product into a European market can cause to the management of a company. Suggests that a close examination of the traditional planning process and a deeper understanding of the management devices that are used in marketing can indicate a clear strategy path to the company.

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Year of publication:	1996
Authors:	Wendt, F.
Published in:	Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 34.1996, 8, p. 48-59
Publisher:	MCB UP Ltd
Subject:	Economic conditions \| Marketing \| Printing \| Strategy \| Technological innovation

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Type of publication:	Article
Type of publication (narrower categories):	case-report
Language:	English
Other identifiers:	10.1108/00251749610128121 [DOI]
Source:	Other ZBW resources

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