The ramifications of nearly going dark : a natural experiment in the case of U.S. generic orange juice advertising
Oral Capps, David A. Bessler and Gary W. Williams
| Year of publication: |
2016
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|---|---|
| Authors: | Capps, Oral ; Bessler, David A. ; Williams, Gary W. |
| Published in: |
Agricultural and resource economics review : ARER. - Cambridge : Cambridge University Press, ISSN 2372-2614, ZDB-ID 2124969-6. - Vol. 45.2016, 1, p. 22-43
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| Subject: | check-off programs | counterfactual | econometric model | natural experiment | orange juice demand analysis | VAR model | USA | United States | Fruchtsaft | Fruit juice | Experiment | Werbung | Advertising | VAR-Modell | Schätzung | Estimation | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1017/age.2016.10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636917