The rebranding of Srichand : Transforming a 70‐year‐old small and medium enterprise into a disruptive global player
| Year of publication: |
2020
|
|---|---|
| Authors: | Santipiriyapon, Sawitree ; Leelapanyalert, Kannika ; Kohlbacher, Florian |
| Published in: |
Global Business and Organizational Excellence. - Wiley, ISSN 1932-2062, ZDB-ID 2322782-5. - Vol. 39.2020, 4 (24.03.), p. 6-14
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/joe.22002 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012273593