The recall and use of narratives as declarative and procedural consumer knowledge
Robert S. Wyer Jr. and Tao Tao
| Year of publication: |
2020
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|---|---|
| Authors: | Wyer, Robert S. ; Tao, Tao |
| Published in: |
The Routledge companion to consumer behavior. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-65617-1. - 2020, p. 99-117
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| Subject: | Konsumentenverhalten | Consumer behaviour | Narrative Methode | Narrative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012316128