The Reciprocal Effects of Brand Equity and Trivial Attributes
| Year of publication: |
2003
|
|---|---|
| Authors: | Broniarczyk, Susan M. ; Gershoff, Andrew D. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 40.2003, 2, p. 161-175
|