The recognition and measurement of brand assets : an exploration of the accounting/marketing interface
Nevine El-Tawy (Brunel University, UK), Tony Tollington (Brunel University, UK)
| Year of publication: |
2016
|
|---|---|
| Authors: | El-Tawy, Nevine ; Tollington, Tony |
| Published in: |
The marketing : accounting interface. - London : Routledge, ISBN 1-138-19288-0. - 2016, p. 51-71
|
| Subject: | Rechnungswesen | Accounting | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011442452