The recognition and impact of dynamic pricing with ESL technology on the purchase decision of consumers in stationary grocery stores : current findings and experiment
Marian Mair, Thomas Dilger, Christian Ploder, and Reinhard Bernsteiner
| Year of publication: |
2022
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|---|---|
| Authors: | Mair, Marian ; Dilger, Thomas ; Ploder, Christian ; Bernsteiner, Reinhard |
| Published in: |
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021. - Cham : Springer International Publishing, ISBN 978-3-031-05351-1. - 2022, p. 253-295
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| Subject: | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Kaufentscheidung | Purchase decision | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-05351-1_15 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013415081