The regulatory fit effect on consumer preferences for price discounts and bonus packs
Jun Yao, Di Wang, Brett A. S. Martin
| Year of publication: |
2024
|
|---|---|
| Authors: | Yao, Jun ; Wang, Di ; Martin, Brett |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 11, p. 2884-2895
|
| Subject: | bonus pack | price discount | regulatory fit | regulatory orientation | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Regulierung | Regulation | Preismanagement | Pricing strategy | Niedrigpreisstrategie | Low-cost strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133918