The Reign of the Customer : Customer-Centric Approaches to Improving Satisfaction

by Claes Fornell, Forrest V. Morgeson III, G. Tomas M. Hult, David VanAmburg

1. Defining Customer Satisfaction: A Strategic Company Asset? -- 2. Customer Expectations: What Do Your Customers Demand? -- 3. Perceived Quality: Does Performance Matter? -- 4. Perceived Value: Is It Really All About Price? -- 5. ACSI: Is Satisfaction Guaranteed? -- 6. Customer Complaints: Learning to Love Your Angry Customers -- 7. Customer Loyalty: Hey, Stick around for a While! -- 8. Satisfied Customers: An Asset Driving Financial Performance -- 9. Your Future: Opportunities for Customer Centricity and Satisfaction.

MoreLess

Year of publication:	2020 ; 1st ed. 2020.
Authors:	Fornell, Claes ; Morgeson III, Forrest V. ; Hult, G. Tomas M. ; VanAmburg, David
Publisher:	2020.: Cham : Springer International Publishing 2020.: Cham : Imprint: Palgrave Macmillan
Subject:	Kunden \| Customers \| Kundengewinnung \| Customer acquisition
Description of contents:	Description [swbplus.bsz-bw.de]

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 Online-Ressource(XIII, 211 p. 20 illus.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-13562-1 ; 978-3-030-13561-4 ; 978-3-030-13563-8 ; 978-3-030-13564-5
Other identifiers:	10.1007/978-3-030-13562-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399294