The relation between consumer innovativeness and innovation success : the case of iPhone
Francesca Cabiddu; Maria Chiara Di Guardo; Daniela Pettinao
| Year of publication: |
2010
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|---|---|
| Authors: | Cabiddu, Francesca ; Di Guardo, Maria Chiara ; Pettinao, Daniela |
| Published in: |
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008. - Singapore [u.a.] : Imperial College Pr., ISBN 1-84816-509-9. - 2010, p. 50-57
|
| Subject: | Innovation | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003950537