The relational value of perceived brand globalness and localness
Christina Sichtmann, Vasileios Davvetas, Adamantios Diamantopoulos
| Year of publication: |
2019
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|---|---|
| Authors: | Sichtmann, Christina ; Davvetas, Vasileios ; Diamantopoulos, Adamantios |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 104.2019, p. 597-613
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| Subject: | Perceived brand globalness/localness | Consumer-brand identification | Brand origin | Consumer-brand relationships | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markentreue | Brand loyalty | Herkunftsbezeichnung | Designation of origin | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.10.025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012105225