The relationship between AI stimuli and customer stickiness, and the roles of social presence and customer traits
Gang Li and Zhihuang Zhao, Lan Li, Yuanbo Li and Mengjiao Zhu and Yongxin Jiao
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Gang ; Zhao, Zhihuang ; Li, Lan ; Li, Yuanbo ; Zhu, Mengjiao ; Jiao, Yongxin |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 1, p. 38-53
|
| Subject: | AI stimuli | Social presence | Customer stickiness | Need for interaction | Novelty seekin | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-07-2022-0222 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014475071