The relationship between brand experience, brand personality and customer loyalty
Pham Thi Minh Ly, Le Tuan Loc
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Pham Thi Minh Ly ; Le Tuan Loc |
| Published in: |
International journal of business and economics. - Taichung : Feng Chia University, ISSN 1607-0704, ZDB-ID 2573186-5. - Vol. 16.2017, 2, p. 109-126
|
| Subject: | brand experience | brand personality | customer satisfaction | customer loyalty | fashion | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Mode | Fashion | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011971363