The Relationship between Brand Usage and Advertising Tracking Measurements: International Findings
| Year of publication: |
1998
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|---|---|
| Authors: | Rice, Butch ; Bennett, Richard |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 38.1998, 3, p. 58-66
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