The relationship between branding and innovation : the SMTE perspective
Year of publication: |
2006
|
---|---|
Authors: | Brooker, Ed ; Go, Frank M. |
Published in: |
Marketing efficiency in tourism : coping with volatile demand. - Berlin : Schmidt, ISBN 3-503-09724-4. - 2006, p. 53-63
|
Subject: | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | KMU | SME | Tourismuswirtschaft | Tourism industry | Innovation | Niederlande | Netherlands |
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