The relationship between branding and innovation : the SMTE perspective
Ed Brooker & Frank M. Go
| Year of publication: |
2006
|
|---|---|
| Authors: | Brooker, Ed ; Go, Frank M. |
| Published in: |
Marketing efficiency in tourism : coping with volatile demand. - Berlin : Schmidt, ISBN 3-503-09724-4. - 2006, p. 53-63
|
| Subject: | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | KMU | SME | Tourismuswirtschaft | Tourism industry | Innovation | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003396311