The Relationship between Corporate Social Responsibility and Brand Equity within the Business-to-Business Service Sector
Year of publication: |
[2021]
|
---|---|
Authors: | Smith, Madeline |
Publisher: |
[S.l.] : SSRN |
Subject: | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Lieferantenmanagement | Supplier relationship management | Dienstleistungssektor | Service industry | Dienstleistungsqualität | Service quality | B-to-B-Marketing | Business-to-business marketing |
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