The relationship between marketing mix and retailer-perceived brand equity
Year of publication: |
2018
|
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Authors: | Efanny, Wita ; Jaryanto, Jony ; Kashif, Muhammad ; Widyanto, Hanif Adinugroho |
Published in: |
The IMP journal. - Bingley : Emerald, ISSN 0809-7259, ZDB-ID 2685755-8. - Vol. 12.2018, 1, p. 192-208
|
Subject: | Marketing mix | Brand performance | Retailer-based brand equity | Marketingmanagement | Marketing management | Markenimage | Brand image | Markenführung | Brand management | Dienstleistungsmarketing | Services marketing |
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