The relationship between mutual TSI and interfirm contracts : the moderating effect of strong ties
Minjung Kim, Hyejung Cho, and Sungmin Ryu
| Year of publication: |
2020
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|---|---|
| Authors: | Kim, Minjung ; Cho, Hyejung ; Ryu, Sungmin |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 27.2020, 1, p. 41-54
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| Subject: | formal contract | industrial marketing | informal contract | Tie strength | transaction specific investments | Vertrag | Contract | Vertragstheorie | Contract theory | Lieferantenmanagement | Supplier relationship management | Transaktionskosten | Transaction costs | Prinzipal-Agent-Theorie | Agency theory | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2020.1713566 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012196332