The Relationship between Stakeholder Marketing and Reciprocity in Eastern Europe: A Conceptual Analysis
Year of publication: |
2013
|
---|---|
Authors: | Berger, Ron ; Zviling, Moti |
Published in: |
International Journal of Management, Knowledge and Learning. - International School for Social and Business Studies, Celje, Slovenia, ISSN 2232-5697. - Vol. 2.2013, 2, p. 149-164
|
Publisher: |
International School for Social and Business Studies, Celje, Slovenia |
Subject: | Eastern Europe | reciprocity | stakeholder | hostages | countertrade | emerging environments |
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